Silky smooth work tunes
Real-time motion capture animation by @motus! So many experiential possibilities for brands #ogilvysxsw #sxsw
Brands take notice: non-linear storytelling is one way to deepen content engagement. @yonibloch, CEO of Interlude #ogilvysxsw #sxsw (at Austin Convention Center)
Getting caught-up on 65+ years of advertising. Fascinating! #Ogilvy #WPP #Historic #MadMen (at The Greystone)
Apple trails Samsung & Nokia in leveraging video content to achieve share of voice in the smartphone category. Advice? Time to think about creating quality, shareable content. Source: Unruly white paper (download: http://bit.ly/Qkbo80)
The Siemens Graduate Program, a two-year program aimed at recent college graduates aspiring to careers in management that originated in 1922, has teamed up with social media agency, We Are Social, to launch a global recruitment campaign, The Manager’s Call.
The campaign uses Tumblr to identify the “brightest minds” in regions around the world while driving interest in the engineering and electronics conglomerate and positioning the Graduate Program as a “cutting-edge career opportunity for the managers of tomorrow.”
"The specialty of the campaign is it’s a global campaign, so every week there’s at least one perspective from another continent," says Thomas Hirschmann, account director at We Are Social.
Read on in the full ClickZ article, found here
How do you engage 30,000 families and reach over 1/3 of all Facebook users in a single country? You grab hold of a consumer insight that will unleash user-generated content and build your brand. Check out Heinz “Grow Your Own” campaign.